Terms & Conditions

01The agreement

This is a binding agreement between you and the operator of TheWinningLoop ("we", "us"). It applies to the application, its API, and any exported files it produces. Our Privacy Policy forms part of these terms by reference.

You confirm that you are at least 18 years old and that you have the authority to accept these terms on behalf of yourself or, if you are using TheWinningLoop for an organisation, that organisation.

02What TheWinningLoop is

TheWinningLoop is a research tool. It collects advertising that is already publicly visible on Meta's Ad Library, along with publicly published information about the stores that advertising points to, and presents it for market analysis — search, filtering, comparison, saving, and export.

It is an information product, not an advertising platform. It does not place ads, and it is not affiliated with, endorsed by, or sponsored by Meta, Google, TikTok, Pinterest, Shopify or any other platform whose public data it reads.

03Access and your credentials

Access is by a single operator credential configured on the server. That credential is personal to you and you must keep it confidential. You are responsible for everything done with your session, including activity by anyone you share access with.

Do not share the credential publicly, commit it to a repository, or embed it in a client-side application. Tell us immediately if you believe it has been exposed, and change it — doing so invalidates every existing session, which is the intended effect.

We may suspend or revoke access without notice if we reasonably believe these terms have been breached, or if continuing to serve a request would put us in conflict with a third party's terms or the law.

04Acceptable use

You agree that you will not:

• use TheWinningLoop for anything unlawful, or in breach of any platform's terms of service;
• resell, sublicense, or redistribute the data set, in bulk or as a competing product or API, without our written permission;
• circumvent any technical measure, rate limit, authentication control or access restriction on this service or on any third-party source it reads;
• scrape or overload the service, or use it to send automated traffic that is disproportionate to normal interactive use;
• attempt to access data belonging to other users, to gain access beyond the session you were granted, or to probe the service for vulnerabilities;
• use the output to harass, defame, or unlawfully target any advertiser or individual, or to make automated decisions that produce legal effects about a person;
• use the service to build or train a machine-learning model, or to compile a data set for resale.

You are also responsible for complying with the terms of the platforms whose public data you research, and with any law that applies to your use of it — including advertising, consumer-protection, and data-protection law in the jurisdictions you operate in.

05Third-party data and trademarks

Advertising copy, images, videos, brand names, logos and store information in this data set belong to their respective owners and are shown here because they were published publicly. Nothing in these terms grants you any right in that material, and nothing here transfers ownership of it to us or to you. If you reproduce an advertiser's creative outside this tool, you are responsible for having the right to do so.

Facebook, Meta, Instagram, Google, YouTube, TikTok, Pinterest and Shopify are trademarks of their respective owners. They are named here to identify the sources and features this tool works with, descriptively. No endorsement, partnership or affiliation is implied.

06Accuracy — the service is provided "as is"

The data is collected by automated means from public pages that change without notice. It is provided as is, without warranty of any kind, express or implied, including as to accuracy, completeness, timeliness, or fitness for a particular purpose.

Be specific about what that means, because it is not boilerplate:

• Some fields are known to be sparsely populated — call-to-action text and platform flags in particular — because the public page does not expose them reliably.
• Derived figures are estimates. The ad score, for example, is a synthetic signal computed from creative reuse, run length and advertiser scale, because the Ad Library publishes no engagement data. It is not a measurement.
• Run dates reflect what the source page stated on the date we read it, not a live value; an ad shown as active may have been paused since.
• A sweep that finds nothing may mean there is nothing, or may mean the source refused the fetch. Absence of evidence here is not evidence of absence.

Do not rely on this tool as the sole basis for a decision with legal, financial or commercial consequences. Verify anything material against the original source.

07Intellectual property

The software, interface, and design of TheWinningLoop belong to the operator. The research data set is made available to you for your own internal research use, under the restrictions in section 04. Third-party material remains with its owners, as set out in section 05.

08Fees

The service is currently provided at no charge for internal use. We may introduce fees or usage limits in future; where we do, we will give reasonable notice, and you may stop using the service if you do not accept them. No payment obligation exists today, and we hold no payment details for anyone.

09Availability and changes

The service depends on third-party public pages and APIs that we do not control. They change, rate-limit, and block access without warning, and several features are documented as unavailable for exactly that reason. We do not guarantee that any feature will continue to work, or that the service will be available at any particular time. We may modify, suspend or discontinue any part of it, and we are not liable for outages or lost data.

10Limitation of liability

To the fullest extent permitted by law, we are not liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profit, revenue, opportunity, goodwill or data, arising out of or in connection with your use of TheWinningLoop — whether the claim is in contract, tort (including negligence), statute or otherwise, and even if we were advised of the possibility of such loss.

Where liability cannot be excluded, our total aggregate liability is limited to the greater of the amount you paid us in the twelve months before the claim (which, at present, is zero) or USD 100. Nothing in these terms limits liability that cannot lawfully be limited, including for death or personal injury caused by negligence, or for fraud.

11Indemnity

You agree to indemnify and hold us harmless against any claim, loss, liability or expense (including reasonable legal fees) arising from your use of TheWinningLoop in breach of these terms — in particular from your reproduction of third-party advertising material, or from your use of the research data in a way that infringes someone else's rights.

12Termination

You may stop using the service at any time; signing out ends your session immediately. We may suspend or terminate access if these terms are breached, or if we discontinue the service. Sections 05, 06, 07, 10, 11 and 13 survive termination, because their subject matter outlives the arrangement.

13Governing law

These terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-law rules. The courts of that jurisdiction have exclusive jurisdiction over any dispute arising from these terms or the service, and both parties submit to it.

Before starting proceedings, please raise the issue with us directly — most problems are a configuration or a data-source issue and are quicker to fix than to litigate.

14Changes to these terms

We may revise these terms. When we do, the "last updated" date at the top of this page changes, and material revisions will be noted in the repository history. Continuing to use TheWinningLoop after a revision means you accept the revised terms. If any provision is held unenforceable, the rest remains in force. These terms were last updated on 17 September 2026.

15Contact

Questions about these terms, access requests, and notices: support@thewinningloop.com.